As a high street leader in trend and design John Lewis will always seek to be trend setters rather than followers, for a number of years this has meant the first people we’re asked to visit as soon as we announce that our new trends are complete has been them.

We’ve created trends which have been wholly adopted by JL and rolled out across entire in store categories, our most notable may perhaps have been 2012’s Japanese Christmas. Not only did we create the trend but also supplied numerous core lines to the decorative range. Arigatō!