As one of the largest direct mail order business in the UK with a rapidly growing on-line presence, Express Gifts provides a personal shopping service to over 1.5 million customers a year. With 5 main brand publications, producing numerous seasonal additions each, these are buyers who really do have their work cut out.
Producing detailed trend and product briefs which can be issued to a global supply base is crucial to the businesses success.
The team use the brief packs we produce to ensure factories and suppliers interpret trends, and the details required within them correctly, this ensures new product development and samples are produced both on time and on trend first time round. The briefs are a valuable tool to ensure buying trips to the Far East or Europe are as productive as possible.